Unleashing the Unique Strengths Women Bring to Business

International Women’s Day was last week, and what a great excuse to recognize and honor the amazing women that have taken on the important role of “Entrepreneur”. Women are making waves, not just with their presence, but with their distinct set of strengths that fuel success in business. 

While the entrepreneurial world has been dominated by men, women are taking over, bringing with them qualities that drive innovation, foster collaboration, and propel businesses forward. Here are five qualities that women are generally known for bringing to the table:

Empathy and Emotional Intelligence:

Yup – we’ve got all the feels, and hormonal surges aside (this is so me!), we know how to use them.  Women rock at understanding the needs and emotions of others – anyone else have Spidey-Senses for a cranky partner or upset kid? This empathy not only builds strong relationships with customers and clients but also helps with team management and collaboration. In business, the ability to empathize can lead to better problem-solving, customer satisfaction, and employee morale.

Adaptability and Resilience:

Yeah, no kidding. Whether it's balancing multiple responsibilities or facing setbacks, women are EXPERTS at adapting to change and resilient to all that life throws at us. These qualities are invaluable in the unpredictable world of entrepreneurship, where the ability to pivot, learn from failures, and bounce back is essential for success.

Collaboration and Relationship Building:

Assuming you don’t have to deal with jerks, working with others and building meaningful connections and collaborations come naturally to many women. In business, cultivating strong relationships with suppliers, mentors, peers, and customers can open doors to new opportunities and drive growth.

Creativity and Innovation:

Women bring a fresh perspective to problem-solving and innovation. Our backgrounds, experiences, and perspectives often lead to out-of-the-box thinking and creative solutions. This creativity can be a powerful differentiator, driving product innovation, marketing strategies, and business models.

Persistence and Determination:

Don’t stop.  This seems to be a mantra for many women entrepreneurs.  Their success built on an unwavering persistence and determination. Despite facing barriers and obstacles, they refuse to give up on their dreams and goals, and keep pushing forward, even in the face of adversity, setbacks, or naysayers. Yeah, we do!

Do you recognize yourself in here? It’s ok if not…we are, after all, each unique people with diverse personalities.  Regardless of the qualities that got you here, we’re all doing our best in this business-world.  It ain’t easy being the CEO of an empire, but you’re showing up and pushing ahead – celebrate this!!  There’s many out there that aren’t made for this life but you’re doing it; be proud of what you’ve accomplished.  Cheers to all the women entrepreneurs in my life 🥂